LEGEND LONDON

Legend London have been a close client of mine. Our partnership started together in the start of 2018 delivering creative concepts to the online fashion sector.

Using my ideas and background knowledge in film & photography we collaborated ideas to create unique engaging content for advertisement purposes to return investment on selling clothing items. Here are a few of my favourite campaigns we ran over the years.

AW21 / BLACK FRIDAY COLLECTION

For the winter of 20/21 I was asked to create a campaign with Legend to promote Black Friday sales moving into the winter. The collection was not only their flagship spray on jeans but a wider variety of coats, jackets, tops, shirts and jeans. Using the male model & fitness influencer Leon Scott as the face of this launch.

DANA ZAXO - BOXING CAMPAIN

Our campaign with Dana was simple. He is notorious for his win breaking both hands during his fight and not allowing his appointment to defeat him. Legend London strives of being the greatest and we wanted to tell the story of a great warrior with this mindset.

ASHLEY FINLAY - OVERCOMING NEAR DEATH

Following the journey of a local BMX legend Ashley Finlay. His story was motivating to myself and Legend. I knew of Ashley from working with him in the past and presented the idea to capture his story of overcoming new death and fear. From suffering a life treating accident this wasn’t to stop Ashley and Legend’s brand based on greatness this was a perfect story to showcase.

AW19/20 COLLECTION

2019/2020 Autumn Winter collection shot in the heart of London with Joss Mooney & Ty Clarke.

LOS ANGELES CAMPAIGN

Our first campaign was shot in Los Angeles, USA. Shooting with the highly recognised British Influencer Joss Mooney & Travel/ fitness influencer Adriana Hughes. The concept of this campaign was to create lifestyle Instagram content to use for social media posts and sponsored ads. To this day the this is Legend’s biggest ROI in terms of content.